Are you ready to take your business to the next level? Whether you’re a beginner or looking to refine your existing digital marketing skills, this course will teach you everything you need to know to thrive in the online world.
With this comprehensive digital marketing course, you will learn the latest techniques in SEO, content marketing, social media strategy, email marketing, and paid advertising. You’ll gain a solid understanding of how to leverage these strategies to attract, engage, and convert customers online.
This training is designed for anyone looking to build or enhance their digital marketing knowledge. You’ll learn from industry experts who share their best tips and proven strategies to help you succeed in today’s competitive digital landscape.
From basic concepts to advanced tactics, you’ll gain a deep understanding of key digital marketing areas, including how to:
Build and execute a successful digital marketing strategy
Improve your website’s search engine ranking with SEO
Engage customers through social media marketing
Optimize email campaigns for higher conversions
Run paid ad campaigns that drive traffic and sales
Whether you’re a business owner, marketing professional, or someone looking to break into the industry, this course will equip you with the knowledge and skills you need to succeed in the ever-evolving world of digital marketing.
The course is packed with actionable insights, real-world examples, and hands-on exercises that will help you apply what you’ve learned to your own projects. By the end of this course, you will be confident in your ability to plan, execute, and measure digital marketing campaigns with success.
What You’ll Learn:
SEO basics and advanced techniques
Social media marketing strategies and tools
Paid advertising (PPC, Google Ads, and social ads)
Content marketing and creating high-converting content
Email marketing and automation strategies
Who is this course for?
Entrepreneurs and business owners looking to grow their online presence
Marketing professionals who want to stay ahead in the industry
Anyone wanting to transition into digital marketing
Those looking to improve their business marketing and increase ROI
Start today and transform your digital marketing skills. Whether you’re looking to boost your business, enhance your career, or learn new skills, this course is your gateway to success in the digital age!
Super course! Gives a lot of knowledge from the basics on how to get into the whole topic of marketing. I highly recommend if anyone is curious about how it’s done in practice.”
The course will be delivered by an expert with over 10 years of experience in the field.
She has worked in the US, Turkey, India, Spain, and Belgium, which gives her a unique perspective on the marketing world. Her specialties include content marketing, SEO, direct marketing, e-commerce conversion optimization, email marketing, automation, data analysis, and marketing team management.
Her passion for the subject can be felt from the very beginning of the course, and her skills and enthusiasm will inspire you to continue your professional development.
20 marketing metrics you need to know
Understand and measure the key performance indicators (KPIs) that directly affect the success of your marketing campaigns. This list of 20 metrics will help you track your marketing efforts and make data-driven decisions to improve results.
Marketing content calendar – Plan your entire month in advance
Learn how to create a comprehensive content calendar that allows you to strategically plan your marketing campaigns, blog posts, social media updates, and other content ahead of time. This will help you stay organized, ensure consistency, and meet deadlines.
Top 10 marketing tools to make your job easier
Discover the best tools available to streamline your marketing efforts, from content creation to performance tracking. These tools will help you save time, improve efficiency, and enhance the quality of your campaigns.
SEO Checklist – Go through it before publishing content online
Use this SEO checklist to ensure your content is fully optimized for search engines before hitting “publish.” This list will help you boost organic traffic and improve your content’s ranking on search engine results pages (SERPs).
Detailed Video Presentations
1. Essential Knowledge of Digital Marketing
2. Training Videos
3. Digital Marketing in Practice
4. Tests
5. Tests and Revision of Acquired Knowledge
6. Final Exam
7. Bonus Course Materials
Digital marketing refers to the use of digital channels, platforms, and strategies to promote products or services to a target audience. This includes tactics such as SEO (Search Engine Optimization), social media marketing, email campaigns, content marketing, and paid advertising (PPC).
You will learn the fundamentals of digital marketing, including SEO, content marketing, social media strategy, email marketing, and running paid ad campaigns. The course will help you understand how to develop a successful digital marketing strategy and apply it to real-world scenarios.
No. You can complete the course entirely via smartphone.
If you have a computer or tablet, all the better – you can also use it to take the course.
The tasks and exercises are varied and help you acquire specific practical skills. First, the instructor shows a concrete example of how to perform the task and then the student performs it independently. The result of your work is attached as a file in the appropriate format. Our expert team reviews the projects and delivers feedback.
They are neither too easy nor too difficult. You will be OK!
You can take each test an unlimited number of times. To pass the tests, you must answer at least 60% questions correctly.
The course is made in a way that will not require direct contact with the course author. Our expert team will review your assignments and excercises, point out mistakes and give feedback. Additionally, you will have unlimited access to help materials and customer support.
You will have unlimited access to the course content on the platform. We grouped it in such a way that it is always easy to find and go back to a particular topic. Additional course materials are available as downloadable files.
Yes. When making a payment, select the appropriate option and enter your company information.
Master Digital Marketing at Your Own Pace – Anytime, Anywhere. Unlock the full potential of online marketing with our self-paced Digital Marketing Course designed for ambitious learners, entrepreneurs, and career-changers. Whether you’re starting from scratch or want to sharpen your skills, this course offers a comprehensive, step-by-step approach to today’s most powerful digital strategies.
Learn how to build successful online campaigns, create engaging content, grow on social media, optimize websites for search engines, run targeted ads, and turn data into real results – all on your schedule.
Overview of digital marketing, its significance, and how it’s evolved.
Understanding the key components: SEO, SEM, social media, content marketing, email marketing, and PPC.
Introduction to the digital marketing landscape.
Steps to create a successful digital marketing strategy. Identifying target audiences, setting clear goals, and selecting the right channels.
Introduction to SEO and its importance in driving organic traffic. On-page SEO: Keywords, meta descriptions, title tags, and content optimization.
Test Your Knowledge from Previous Lessons
Introduction to social media platforms (Facebook, Instagram, Twitter, LinkedIn).
Overview of paid social media advertising campaigns. Setting up and running ads on Facebook, Instagram, LinkedIn, and Twitter.
Importance of content marketing in digital marketing. Types of content: Blog posts, videos, infographics, and podcasts.
Basics of email marketing campaigns and newsletters. Building an email list and segmenting your audience.
Introduction to digital marketing analytics tools. Understanding key metrics: Conversion rates, traffic sources, bounce rates, and engagement.
Basics of SEM and how paid search ads work (Google Ads). Setting up Google Ads campaigns: Keywords, bidding strategies, and targeting.
Understanding the conversion funnel and identifying barriers to conversion. Techniques for improving website and landing page conversion rates.
Introduction to influencer marketing and its growing importance. How to identify, approach, and work with influencers.
Understanding affiliate marketing and how it works. Setting up affiliate marketing programs for businesses.
Importance of mobile marketing in today’s digital landscape. Optimizing websites for mobile users and creating mobile-specific content.
Leveraging video content for digital marketing. Platforms for video marketing: YouTube, Instagram, Facebook, and TikTok.
Importance of local SEO for businesses with physical locations. Setting up and optimizing your Google My Business profile.
Roles and responsibilities within a digital marketing team. How to effectively lead and collaborate with a digital marketing team.
Tools for automating email campaigns, social media posts, and lead nurturing. Creating automated workflows to improve efficiency and lead conversion.
Applying what you’ve learned in a real-world digital marketing project. Review of key concepts covered throughout the course.
Jenny
Participant of Digital Marketing